across the board. this is true for most countries. not just asia. u.s. made films are big everywhere (only india, with bollywood, really competes. and hindi/indian dialects. representing a predominantly domestic market). research export numbers. u.s. if clearly #1 in films exports and revenues

may be one of the best exports from the u.s. overall. certainly in terms of being among the strongest consistent performers globally

ultraflix getting launched (which hasn't officially happened yet) is step one

content is likely coming at ces (and maybe the official launch with it)

along with other ces surprises (research and ye shall find)

one step at a time