I'll answer your riddle based on my past experience.

First, they increase A.S. so they can increase O.S. and issue more shares so their lapdogs can buy more cheapies as the dilution keeps lowering pps while fools (or co conspirators) point to shorts, or "orchestrated walkdowns" . Lol.
If they increase a.s. by a half billion shares they could squeeze another 20-40 million before this totally descends into pinkie hell and oblivion.

Next, or maybe first, shift focus to gaming, as wer123 astutely pointed out. Get focus off ultraflix and its pitiful content. (Thanks for your honest assessment, and offering that you have a np1 and ultraflix subscription) .
Already Aaron Hightower is ramping up with his posts. It takes a team and a orchestrated effort, if i may borrow a pumper term, to milk a share selling scam for all its worth.

Ice sculptures will never be a focus. It was just a diversion to say they had 6 divisions. Just shiny stuff.

11 giraffes seems like it's played out.

4K studios was never a player, nothing ever came out of it.

So in summation, all that's left is gaming and more share selling.

Anyone got anything else?