CFO and CEO have limited control over the psychological factors of the market. They have no control over the SEC and what they do and how their warnings affected the behavior of investors throughout this entire sector. What they do have control over is how they build the foundation of the company to make it a viable entity. What they simply cannot worry about first is growing the PPS of a start up before making the foundation solid. Doing so will place them in the same category as the other wannabes that promise much and deliver nothing. Concerning themselves with value for investors is critical, agreed, but only after the foundation is in place. There is no other way to do it unless you're looking to build a business in fantasy land. If GRCUs sole purpose is to maintain the illusion of a higher PPS to appease investors before taking care of the business of creating business, we are all in a boat load of trouble. It hasn't happened that way yet. GRCU has been dealing with infastructure, and at times, making errors along the way, but still building from the ground up. It's not glamorous and it's drudgery and takes awhile, but the visual progress they've made toward their goals is undeniable to this point.