We have a lot of smart people at this company. Imagine if they had went live and had Best buy sales geeks promoting this. There were some issues that they have fixed during the soft launch. Also, why not get a lot more content on there before promoting it. If people go there now, the content is limited, if they go when we have A list stuff, they will return and spend money. I think all of this is planned. I know its taking a long time, but better to get it right.