$PNOW Pure will launch and operate the new “by PURE” brand. The “by PURE” brand, will provide boutique hoteliers and condominium owners, with the necessary tools to successfully operate properties worldwide. The “by PURE” brand, will be contracted by hotel operators and condominium owners, to provide brand identity – which ultimately increases occupancy levels. The “by PURE” brand will also provides online technologies, marketing solutions and other infrastructure tools to increase operational profits.