I would not call this a perfect storm yet. First of all what did we do with our CES prize of 2014 not we are talking about 2015. The track record is not good. Secondly when I go or some investors go to BB, they have to remind the sales person there is an app called UF. Then they have to navigate thru TV to find it. That is a huge problem. 999 out 1000 people have never heard of UF, but they know about Netflix. We need to overcome this issue by proper marketing. If you rely on BB or someone else, I have big surprise. It is called Epic failure. How about marketing on out side of US. there is a huge market out there. So what I am trying to say the bottleneck is imarketing.