Most people I've suggested take a look at the company never get past the share price. Only those in my inner circle who know how much I've invested and have been motivated to do some DD on their own are invested.

I'm sure one day I'll hear the proverbial "Why didn't you tell me about this company when they were a nickel a share?"

That's the kicker... I did tell them, but they dismissed it because of the share price. Their misfortune, not mine.