You don't have to be CEO to work on Metrics.....

Start here.....

http://www.investopedia.com/financial-edge/03...ained.aspx

Look at this......

http://yahoo.brand.edgar-online.com/displayfi...;src=Yahoo

Basis metrics commonly used for oil companies.........

http://www.investopedia.com/articles/basics/1...uation.asp

Penny stocks/ subpennies carry valuations on expectations beyond the normal metrics buthas they become profitable thes metrics will be applied.

BULL