Read this article. If Marani plays their cards right they can capitalize on the Brandy (Cognac) market that is forecasted.
Also notice the author states how arguably the region could be the first to make wine. This part of the world has been dormant for years just needs exposure to the world. Ever since the Soviet Unions break up lots of changes have taken place.
http://blogs.ocweekly.com/stickaforkinit/2013...cognac.php