Why are long investors upset? Well, you buy shares here in and there with your hard earned money, just to have management throw it back in your face. Here is a post from a long and it just is hard breaking to look at the money lost.

"I first bought TEVE because of Joe...I ended up with 29 shares after the RS. I realized an opportunity here and bought another 371 shares... I'm with Joe...I sell when he sells and he ain't sellin'...sorry for my French. So I'll hang here with Joe till the rope breaks"

That's a 3k loss right there.