IMO: It was intentionally dropped by Market Makers, and the Promoters. We get a press release about a new entertainment division. Followed up with 2 days of paid promotion and mega volume. PPS is demolished. I ran across this fake bashing article. Link below. This can be used as the fake blame for the drop.

http://www.pumpsanddumps.com/2014/10/evli-act...two_6.html

Conclusion, company and promoters freeing up shorts, and put huge amount of shares into the market for insiders to scoop up ahead of something big. I have been averaging in as it goes down. It can go up as fast as it goes down. Anyways that is my opinion, take it or leave it.