I like it....they have a great business model and have the liquor sales thing ironed out (at least here in MN).

I know there was discussion of this months ago and I was thinking the other day of all the places that 'could' sell liquor here and that was one of them. Good call....very popular place, high traffic! WAY better than Whole Foods IMO.

Didn't Dan work with Trader Joe's for a while? I think he did.