read where only 1 in 10 people were aware of the term "4k" and "ultra high definition"

goes to show. educating others is a priority

i'd bet people think, "if better tv exists, wouldn't netflix provide it"? sounds reasonable to assume. logical even. they have a big slice of the pie. only netflix hasn't been able to do quality (data intensive) streaming. lots of reasons for this. folks reading the news know what's up