PHOENIX, AZ--(Marketwire - Dec 5, 2012) - Mobivity Holdings Corporation (OTCQB: MFON) and the Bowling Proprietors' Association of America (www.bpaa.com) formally announced today a strategic relationship where the BPAA will provide Mobivity's patented mobile marketing solutions to their 4,000 members to enable bowling centers across the country to reach their customers on their mobile phones with promotional marketing, incentive, and loyalty programs. It marks the beginning of a new promotional distribution opportunity for BPAA and its member centers.

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