I thought it was a typo because at $100 for 10 plates, it was the same price as a BNP product. I confirmed that it must be a typo upon googling and finding comparable product/quantity for between $10 and $40; Hardy Diagnostics was offering the same product at $10, but without the Flatpack.

Why would people choose competitors' products over Nanologix's which come with the Flatpack and all its benefits at the same or cheaper pricing? It has obviously been a slog trying to break into the market with such large established players and their long time relationships with customers, but its also obvious, judging from the list of customers provided in the latest press release, that the Company has made progress and more importantly, seemingly at an accelerating pace. Each new customer adds to the momentum.