Velti Plc is a global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers with their mobile devices. The Velti platform, called Velti mGage, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. The company has extended its global impact with partnerships and acquisitions of leading providers of mobile marketing and advertising worldwide. Velti was founded in April 2000 and is headquartered in Dublin, Ireland.