PR Newswire

PALM BEACH GARDENS, Fla., March 19, 2012

PALM BEACH GARDENS, Fla. , March 19, 2012  /PRNewswire/ -- Attitude Drinks (OTC.BB: ATTD.OB) (OTCQB: ATTD.OB) today announced a marketing endorsement partnership agreement with NFL super star, LeSean McCoy . After barely missing the NFL rushing title by one game last year due to injury, 2012 Pro Bowl selection LeSean "Shady" McCoy has teamed up with Attitude Drink's Phase III®. Known around the league for being one of the great character guys as well as a tremendous talent, McCoy lead the NFL in 2011 with 20 touchdowns.

Niki Fuller , VP and Brand Manager for Attitude Drinks, commented, "After spending time this week with LeSean, it has become clear that we made the right choice in a selecting an athlete to represent Phase III®. Not only is he a rare talent on the field, but a genuinely good person off the field. As we develop the Phase III® Real Deal campaign, these are the essential qualities we take into consideration when selecting our brand ambassadors."

"When representing a brand you have to believe in it and use it. I am ecstatic to be partnering with Attitude Drinks. I believe that Phase III® is the real deal, and look forward to enjoying success as we continue working together," noted the Philadelphia Eagles' Pro Bowl running back LeSean McCoy .