The following is a section of the news release from Sept 9th. Note the major marketing partners mention:

"A new mCig deserves new packaging. For the 2.5, we redesigned our packaging doing away with the term "eCig" and replacing it with "Herbal Vaporizer". We believe this to be an important improvement as we prepare to kick off an online marketing campaign that requires our ads be approved by major marketing partners."

mCig long and strong