Keep in mind to that he has no control over the ambassadors. These people are successful in large part due to their tactical skills; they aren't going to take a lot of risk if it doesn't benefit their image in the way they want. Even coming up with contract terms would be difficult (e.g., how do you define "promote on social media". Plus, personally I prefer to think that Paul isn't going to use the brand ambassador capital until the retail distribution system is in place and the MCIG 3 is out.