"And if he this the market is to dumb to see through the name change.....!"

Some of the most well know businesses changed their name... here are just a few:

http://www.investopedia.com/financial-edge/01...z2DRAX8tPU

A notable quote from the article:

"A company's name is a brand that most business owners feel is of the utmost importance when conveying the message of the product or service they're selling"

As the CEO has said... the new name better defines the new company after acquiring PunchTV.  ICPA is no longer just a series of websites.

" Those flipping it with just take it down to nothing." ...

I thought the concept of flipping was to buy low, and sell high, and do it often.  Did you mean to say shorting?

A company's name is a brand that most business owners feel is of the utmost importance when conveying the message of the product or service they're selling

Read more: http://www.investopedia.com/financial-edge/01...z2DRBjPz6r