Posted On: 09/05/2014 8:23:23 AM
Post# of 2155
Great quote from Paul: "We are pleased with the USPTO decision to award us the registered trademark designations for VitaCig® and mCig®. It feels great knowing that we created these brands, nurtured them, and are now the proud owners. A registered mark is an extremely valuable asset which entitles its owners to commercial ownership over a trade name. Owning the terms "VitaCig" and "mCig" within the electronic cigarette space is an accomplishment for our team and a long-term asset for shareholders.
"For a young company like ours, this development is equally important from an operations perspective. A registered mark allows us to consider other ways to monetize and grow sales. Prior to the granting of the mark, entering into any licensing deals would have been counter-productive without having ownership of our brands. We can now focus on scaling up with partners that have additional resources and capital. We are working on several of these joint ventures and look forward to updating our shareholders when they materialize," said Paul Rosenberg.
"For a young company like ours, this development is equally important from an operations perspective. A registered mark allows us to consider other ways to monetize and grow sales. Prior to the granting of the mark, entering into any licensing deals would have been counter-productive without having ownership of our brands. We can now focus on scaling up with partners that have additional resources and capital. We are working on several of these joint ventures and look forward to updating our shareholders when they materialize," said Paul Rosenberg.
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