It would be unfortunate if the Times article targeting ecigs with nicotine did impact mCig today when VitaCig has no nicotine in it and is marketed with the following:

"What Is VitaCig The VitaCig is an innovative device that is nicotine and tobacco free. Instead of harmful toxins, the VitaCig emits flavorful vapor comprised of vitamins, natural supplements, and organic flavors. The VitaCig experience is unique and encompasses everything you love (or loved) about smoking without the things you don’t. No tobacco smoke or cigarette smell. No more harmful tar, and no nicotine."

I think as more consumers try and are educated about the products via pr releases, ambassadors, VitaCig trucks and when retail goes into full gear the greater the sales which will attract more and more investors. This is the first company in a long time that has really interested me and I look forward to watching their growth.