The more you post the more they respond. There are no winners in a war. The more you post, the more negativity they create. It's counter intuitive, but if you stopped posting over there 90% of the noise would go away similar to iHub which would help the stock.

Hardest part is to let it go. This is a lesson for Gerald as well. He'd be better off not reading the MB and to stop tweeting about his feelings.