Awareness campaigns (a.k.a. pump plays) , they are trading vehicles and over 90% of the stock tickers you see posted have some sort of advertising awareness behind it, whether they are frontloaded, peeps compensated with shares or simply paid with cash , some are better than others and some last longer than others as well depending on how much news the company has to share. These companies are usually bringing out company updates on the progress of their business plans and with over 13K otc penny stocks in the market today , their news usually goes unnoticed without the awareness brought to the public. The hard part is deciding how to trade and to see if it is a scam or a legit company that just did a reverse merger into an empty shell. Learn the game folks