Think of the insider sales this way.

1. John G and Michael Clark know the business of business.
2. Both risk losing the very established credibility in this startup.
3. It's a startup that we all know is rapidly expanding.
4. The expansion goes beyond what we know.
5. We know this because we've continually been surprised by it, it's not just about site one.
6. Site one is funded with private money.
7. That private money doesn't pay for other sites or company expenditures.
8. Those expenditures are expensive as hell, and we have very limited income (it's a startup...remember?)
9. Hell won't pay the bills, but Bill does.
10. Bill does because his loss today will make him a ridiculous amount of money "tomorrow".
11. John G and Michael Clark wouldn't be here today if this wasn't true.

Now. Deep breaths. And Exhale.