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The face of Natural plus Energy™ is 7-time Olympic Medalist Shannon Miller, a spokeswoman who personifies grace and health; building a strong brand awareness for the Anthus' products.
Stakool's prescient moves to sign-on Miller and aggressively market their wellness bars are coming at a perfect time. Nutraceuticals World published an article in January stating that, “diet bars are falling out of favor, wellness bars are on the rise and athletic bars are declining. In actuality, wellness bars are stealing market share from diet bars and athletic bars.” This fact bodes well for Stakool and Anthus.