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Key Partnerships:

Anthus Life has stepped up its sales efforts with an online presence by offering the Natural plus Energy™ bars for sale online at two high traffic websites.

Anthus Life utilizes Alice.com for its Natural plus Energy™ product line because of its industry leading direct-to-consumer platform for consumer packaged goods. Alice.com not only offers the products directly to its consumer following, but also provides the foundation for the shopping cart services on naturalplusenergy.com as well as for the online storefront on the product’s Facebook page.

Hellwig says drugstore.com is one of the leading e-tailers, and “certainly they are the leader in the online sales of health, beauty and personal care products, and we are thrilled to have our products be part of such a leading organization. The implementation of both of these online venues is just the beginning of a continuing strategy of expanding our e-commerce, online and social media presence. Reaching out to your consumers through sophisticated distribution channels is key to maintaining visibility and building consumer awareness, exposure and brand loyalty.”