I don't know but a nice quick proof of concept study screams HEY BIG PHARMA IT WORKS! SO PUT YOUR MONEY RIGHT HERE BABY. Which is the reason I honestly think they are taking this route we know they have been looking for a partner someone wants in but needs a little proof. (or at least thats what I am thinking)

and this also saves money and gives traction to the phase IIB and III trials in the US.