You raise a very interesting point.  I have long thought that a number of the bashers of this company do so because they are secret buyers of the stock at times.  I'm sure quite a number of them are short.  Some of them hate JB for their own reasons.  There are some who want the company to fail for other reasons and then -- well, there are a few who are just escaped mental patients.

Knowing the percentages for each would be interesting.  Too bad there is no way to ever learn that information.