Yieldr, a leading programmatic display advertising company, has incorporated hyperlocal IP data into its advertising platform as part of its global expansion plan.

Yieldr’s programmatic advertising platform intelligently targets users and optimizes campaigns, allowing advertisers to transform first- and third-party data into actionable revenue driving results. By adding accurate geographic targeting capabilities, Yieldr will significantly enhance advertising performance by increasing relevance, minimizing wasted impressions, and increasing ROI for its clients.

Niels Baarsma, CTO and co-founder, Yieldr, commented: “We are already receiving very positive feedback from clients and are confident about our global expansion plans knowing we have the best technology available.”

Read the full press release to learn more about how hyperlocal geolocation targeting will benefit Yieldr’s programmatic advertising results.


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Tags: Geolocation · Hyperlocal · Online Advertising · programmatic advertising


BidTheatre Adds IP Geolocation to Improve Segmentation and Targeting

June 25th, 2014 by Rob Friedman · No Comments


BidTheatre’s demand-side advertising platform offers real-time bidding, precise audience targeting and creative optimization. It provides marketers access to thousands of premium ad networks and hundreds of thousands of publisher sites across the globe. Now those marketers will have access to a new level of geographic granularity to improve audience segmentation and advertising targeting with the addition of NetAcuity EdgeTM hyperlocal geolocation technology

Marcus Johansson, CEO, BidTheatre, commented: “Delivering advertising in the right context improves response and our clients demand the ability to geotarget with a high degree of accuracy.”

Read the full press release to find out how BidTheatre is using IP geolocation for improved relevance, response and ROI for its clients.

http://knowhow.digital-element.net/