Posted On: 07/17/2014 8:08:24 PM
Post# of 17653
Ebuzzing Launches inRead Mobile
Jun 26 14
Ebuzzing announced the launch of inRead Mobile, following the success of its inRead desktop advertising format. inRead Mobile is the first outstream format allowing brands to target mobile users with video advertising. It dramatically increases the amount of premium mobile video inventory available to advertisers, giving them an alternative to other less engaging and expensive traditional formats such as pre-roll. The inRead format places video ads, typically between 10-15 seconds, in the heart of relevant editorial content. The video will play only when completely visible and when the device is connected to WiFi. As with inRead desktop, inRead Mobile guarantees advertisers that their messages are seen. The format's Cost Per View billing is triggered only after minimum viewing time, meaning advertisers only pay for completed views. inRead Mobile is especially important as just 8% of skippable video ads are completed on mobile devices, according to the Mobile Marketing Association. Ebuzzing's inRead Mobile has been developed to ensure that advertisers' videos are 100% visible by only playing when the full video unit can be seen on mobile devices.
Jun 26 14
Ebuzzing announced the launch of inRead Mobile, following the success of its inRead desktop advertising format. inRead Mobile is the first outstream format allowing brands to target mobile users with video advertising. It dramatically increases the amount of premium mobile video inventory available to advertisers, giving them an alternative to other less engaging and expensive traditional formats such as pre-roll. The inRead format places video ads, typically between 10-15 seconds, in the heart of relevant editorial content. The video will play only when completely visible and when the device is connected to WiFi. As with inRead desktop, inRead Mobile guarantees advertisers that their messages are seen. The format's Cost Per View billing is triggered only after minimum viewing time, meaning advertisers only pay for completed views. inRead Mobile is especially important as just 8% of skippable video ads are completed on mobile devices, according to the Mobile Marketing Association. Ebuzzing's inRead Mobile has been developed to ensure that advertisers' videos are 100% visible by only playing when the full video unit can be seen on mobile devices.
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