$YLLC YELLOW7’s recent projects for mobile marketing include apps for an automotive dealer and a

personal injury law firm. Depending on the proximity of the individual searching for these services,

the geolocation capabilities of the user’s mobile device aids in displaying these companies’

information at the time of the consumer’s web browsing. “Besides showcasing a company’s brand

and services, the interaction that a mobile app provides also serves in gathering market intelligence

from your target audience,” says Burgess. “This is the next critical step for a company’s marketing strategy.”