Well, the last Concussion Conference was a bit of a yawner. Nothing much came out of it. In fact, our pps continued dropping during and after that Conference. Whereas, all the AD experts in the world were in Copenhagen and yesterday morning buyers were chomping at the bit to buy up AMBS shares due to the data people expected to be released.

So we'll see if AMBS and their Co-Hosts can generate that kind of electricity. The PR about the data is what investors want, I'm not sure the Conference format makes much difference. If we can hold the world's attention for two weeks then it won't really matter and we'll do fine.