TRUU Financials 07/15/2014 23:24:34
True Drinks Holdings, Inc.
Period Ending Dec 31, 2013 Dec 31, 2012 Dec 31, 2011 Dec 31, 2010
Total Revenue 2,649 1,022 1,267 2,274
Cost of Revenue 2,128 750 699 787
Gross Profit 522 272 568 1,488
Operating Expenses
Research and Development - - - 13
Sales, General and Admin. 5,926 3,273 3,369 4,515
Non-Recurring Items - - - -
Other - - 18 35
Operating Income (5,404) (3,001) (2,820) (3,076)
Income From Continuing Operations
Add'l Income/Expense Items 971 1 5 4
Earnings Before Interest and Tax (4,433) (2,999) (2,815) (3,072)
Interest Expense 2,689 120 1,131 347
Earnings Before Tax (7,122) (3,119) (3,946) (3,419)
Income Tax - - - -
Minority Interest - - - -
Equity Earnings Unconsolidated Subsidiary - - - -
Net Income Cont. Operations (7,122) (3,119) (3,941) (3,419)
Non Recurring Events
Discontinued Operations - - - -
Extraordinary Items - - - -
Effect of Accounting Changes - - - -
Other Items - - - -
Net Income (7,122) (3,119) (3,946) (3,419)
Preferred Stock and Other Adjustments - - - -
Net Income Applicable to Common Shareholders (7,122) (3,119) (3,946) (3,419)