IC Places is the publicly-traded company behind Punch. It said, “Punch TV, and networks like it, benefit from the must carry rules to get carriage on cable and satellite systems, which otherwise might not carry diverse programming. Broadcasters think the proposed change will harm less penetrated stations, such as urban, religious, and foreign-language ones, that are important to viewers in communities across the nation. Millions of Americans, especially minority viewers, rely on broadcast programming.