A lot of people average up in their buys as a stock gains traction, and it's certainly a viable strategy. For those of us who have put in a lot of time studying this stock, we've followed the opposite path, trying to load in a lot or all (like Bioman) when we think that we've spotted a great stock that's below the radar (actually, below the sight line) of Wall Street. The fact is, any of your friends who load up at 1 or 1.20 or 2 will be very happy they did, IF Kevetrin and/or Prurisol works. But, those who loaded up at bargain basement prices will be even happier.