Ok... I'm just getting back from doing a few things and this is one of the first posts I've read.  Have not been to the other board as yet, so this may already be a fully developed piece of DD for all I know...

But the connection to Kenshoo goes well beyond the color green in the "new look" Atrinsic web page.   The green colors are sympatico - no doubt.  And I was going to make a comment that it's common, when different brand co.'s come together, to gradually blend the public-face - as opposed to changing it all at once. 

For example, Sovereign Bank got acquired by Santader bank.  The "look" of Sovereign's web pages didn't change overnight.  You just started to see the gradual emergence of colors and symbols on their page, and now Santander's name is on their page... and eventually it'll just be "Santander" ... but the idea is to gradually get customers used to the new brand, as opposed to "shocking" them with an overnight change.

So yes, the color green is important.  But MORE important, is the LOGO shape on that link (which you probably already noticed).  If you look at this link: http://www.atrinsic.com/interactive/search-marketing
 tjen this one:  http://www.kenshoo.com/Kenshoo_contactus/

It's the exact same, or very close to it. 

This thing has got to be damn near official.

Having said all that, I bet others have beat me to the punch with this and I'm stating nothing but the obvious, LOL