For sure, I saw a 50" LG UHD 4K for ~1700 at walmart friday here in SoCal....Plus On their website they have Seikei's: 39" $329, 50" $429, 55" $579....The 4K TV holiday season ramp-up has begun!!!!!.....These prices are fantastic and the 1080p sets are going to have to be slashed in half to get rid of them!!!