That individual is using the average rate. Here is a tool for that:

http://www.powertochoose.org/en-us/Plan/Results

http://www.powertochoose.org/

That one is based on the 79705 zip code.

http://www.zip-codes.com/city/tx-midland.asp

Here is one for that same zip code by AEP:

http://www.powertochoose.org/en-us/Plan/Results

And the cheapest one(same zip code):

http://www.powertochoose.org/en-us/Plan/Results

As you can see.....there is a difference. So what would AEP buy electricity at?...from Cirque?...long term?....for example only.

Here is a long term contract that happened in Austin...recently:

Texas utility secures rock-bottom price for solar
17. March 2014 | Global PV markets, Industry & Suppliers, Markets & Trends, Top News | By: Edgar Meza

Quote:

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Under the unprecedented agreement between Austin Energy and SunEdison, the utility will buy solar power for less than $0.05 per kilowatt hour.

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....more precisely....

Quote:

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A number of factors contributed to the low price, according to the newspaper, including a federal tax credit that helped lower the original price from $0.08 per kilowatt hour to $0.05.

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Read more: http://www.pv-magazine.com/news/details/beitr...z35l8puGfo


Here is another tool to use:

http://www.eia.gov/electricity/wholesale/


..............so............maybe I am a bit more tempered with the figures....for a reason.