Action Products International, Inc. designs, manufactures and distributes educational toys. It develops a new business model around its toy and children's products business to develop a diversified portfolio of company designed and acquired brands of products. The company Toy & Craft business designs, manufactures and markets a diversified portfolio of educational and non-violent brands of toys, crafts, gifts and activity products to various retailing channels which include independent toy stores, gift stores, craft & hobby stores, specialty & discount retail chains, museums, zoos, aquariums, theme parks and attractions primarily in the United States and Canada. The company was founded in 1977 and is headquartered in Orlando, FL.