Ok, but as I said, I'm a business realist concerned about EWSI's success not political correctness. The GOEz partnership is indeed a synergistic one and another arrow in the quiver for EWSI to have ewaste streams and more public awareness, all good. But notice the GOEz deal was cut in August 2013 and it will take years to develop. I'm frustrated that the partnership was not with Toshiba, and it made me realize it's way too early in the game for EWSI to win such a deal. Only a new player in retailing which sees the "green" component of such a deal as a way to achieve some more competitive advantage sees such a partnership as at all worth it at this point. Why not? They have nothing to lose and some "political correctness" to be gained. Not to mention EWSI just doesn't yet have the processing capability or a proven better mousetrap. They're going to have to prove over time the value they can offer to some one like GOEz and hence ever larger and larger folks, like let's say Walmart eventually, as well as prove to investors they can make good profits by doing so. No one's going to buy a consumer electronics from GOEz just because their marketing effort says they have disposal capabilities. It's a nice touch but not a game winner by any stretch. Retail these days, and especially Consumer electronics is a cut throat, low margin business. Witness Radio Shack and many others.

So EWSI is now in a catch 22. In the U.S. they have to grow a very large capability in profitable ewaste disposal thru slow, organic growth, plant after plant, along with many others trying to do the same thing. Real success could, and must, come thru the China piece where EWSI cuts deals showing them how to exploit ewaste and gets cuts from the action. This percentage can get pretty large as they simply ride the huge wave coming over there. That's why this strategy was, and is, so crucial to Marty, and why the China set back was a major one. He wanted, and needed, to hit a home run over there. He simply doesn't want slow plant by plant growth as his main road to success. The plants were supposed to be just showcases of EWSI's commitment to ewaste

My comment was based on my first website visit to GOEz where they clearly state their goal. Yes, the latino community is growing exponentially to the point where politicians ignore it at their own risk, businesses the same (especially consumer goods and beverages as mentioned). But this deal is just a "pimple on the ass of progress" for EWSI. True longs are saying 3-5 years on EWSI, and that's at best. Marty can't keep his strategy secret for much longer. The big boys with huge brands in the disposal space will pour huge money into this biz, and leap frog the little guys as it becomes clear how to exploit it. Marty, like others, are simply doing their home work for them.

Bottom line is I have way too much invested in EWSI. OK, my bad. So the next pump up close to my break even and I'm out and watching from the sidelines, like Buckyboy. I'm sure that will break some hearts here but it's how I see it. And apparently how the investment community sees it too.