Looks like seller is either running out of gas or waiting for better price to sell into. My guess is the later. Today the volume is so low price swings are in the 40K range or about 800 bucks.
We need some big league news to drive up volume and price. Arguing about how many bottles in a case or on the self is pointless. More licenses and a nation wide roll out would help. Then maybe a catchy ad campaign.
Maybe it's because it's new but I can't figure out Marani's identity. Is it Ultra high end to be drank straight. Is it a cocktail mixer? For the sophisticate or everyman? Party drink? An ad campaign would help provide an identity.