I often asked myself the same question..... In my mind, and what is actually happening are the same. This distillery has been around for very long time. I am sure they are selling the distillery IS selling this in their region. Marani has just acquired rights to sell the Vodka under their own name. Many companies do this. I am not sure this is how it works here, but I am pretty sure that the company does not rely on Marani to sell all of the vodka for them. I could b wrong. Long and strong MRIB!