ELAY News .0028

eLayaway, Inc. Expands Technology to Include Mobile-Based Communications and Payment Option

2012-10-25 08:47 ET - News Release

TALLAHASSEE, FL -- (Marketwire) -- 10/25/12

eLayaway®, Inc. (OTCBB: ELAY) ("eLayaway" or the "Company"), parent company of DivvyTech, Inc., creators of innovative recurring payment technology solutions, specializing in online layaway services, is pleased to announce a strategic partnership with Carbon Credits International, Inc. (PINKSHEETS: CARN) who, doing business as Text A Day, develops mobile-based technologies. Together the two companies' technology will expand both organizations' market reach and capabilities by enhancing the way they communicate and transact with their customers. This mobile platform will also serve as the foundation for eLayaway's brick & mortar mobile layaway solution that is currently under development.

"eLayaway's market has always favored the mobile platform," said Sergio Pinon, eLayaway's Founder and CEO. "Text A Day's technology makes it easy and affordable to serve our customers' needs and preferences. Efficient and effective communication solutions such as this will have a positive effect on our bottom line."

Previously, consumer communications were limited to emails and messages posted to their password-protected online accounts. Text A Day's technology will empower eLayaway's application with the ability to send immediate order/payment confirmations, increase customer service capabilities and enhance marketing communications. The increase in member interaction will be managed by the application, allowing customer service to focus on sales and support. This will prove especially beneficial during the upcoming holiday shopping season.