iGR: Increased Spending by Customers Using Free Wi-Fi Seen by 50% of Retailers

Retailers and other consumer-facing businesses are seeing the benefits of offering complimentary, so-called amenity Wi-Fi, according to a market research report from Devicescape, which calls itself the “operator of the world’s largest Wi-Fi service platform.”

The survey revealed high success rates of complimentary Wi-Fi, though goals associated with introducing it varied among businesses. According to Devicescape, the introduction of Wi-Fi was judged a success by:
•79 percent of respondents who had deployed Wi-Fi as an additional service to customers
•69 percent of respondents who had deployed Wi-Fi to increase foot traffic
•72 percent of respondents who had deployed Wi-Fi to improve sales

Commenting on the survey results, iGR founder and President Iain Gillott stated, “The survey results show how important the provisioning of customer-facing Wi-Fi has become for retail businesses.
http://www.telecompetitor.com/igr-increased-s...retailers/

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