I actually think they were on the right track once... Sponsor events at bars.... Get the nightlife liking it, and the rest will follow. The events do not have to be major events.... Go to a couple lounges, get one to serve Marani drinks as a primary beverage. Similar to the Arizona event. Promotions are key... they have the online store, it is at hi times, it is available and as the requests come in, the availability will grow... Its a complete back and forth... I just think the focus should be on promotion right now.... even leaving the availability as a mystery to help build "exclusivity".... If people are not drinking the vodka, and no one is being introduced to it.... it just its on shelves.....

Use twitter, tell them where the promotions are... get the word spread...