Posted On: 06/02/2014 12:21:46 PM
Post# of 36729

Re: StephCurry #34297
It's probably out there but would have to do some digging to get specific number. Depends on power of the brand. Beyond the licensing rate, would be nice to eventually see numbers on products sold and profit.
"• Top power brands - such as McDonald’s, Johnny Walker, Coca-Cola, Apple and Google - can command royalty rates of between 25% and 30% of net wholesale prices."
http://www.intangiblebusiness.com/news/market...alty-rates
"• Top power brands - such as McDonald’s, Johnny Walker, Coca-Cola, Apple and Google - can command royalty rates of between 25% and 30% of net wholesale prices."
http://www.intangiblebusiness.com/news/market...alty-rates


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