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There's a parity in that a potential customer paying to landfill the needed plastic could instead have paid JBI to take it and JBI could then have produced the exact same fuel at JBI's facilities which could be produced at the customer site.

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No. This is not the same.

The customer has the plastic and retains the value of the converted plastic. No sharing with JBI.

It is more expense to the customer upfront, but could be beneficial over the lifetime of the processors purchased. This is where the question of viability resides.

It is a simpler model. There is no need to be concerned about the value of the waste plastic other than its value to the customer once converted to fuel.

Now we wait to see if it is viable given the current state of the technology.

We only have a vague notion of the current state.