So true, but I think the use of the term "paid" is not quite accurate. In that, it implies a paycheck, which is basically money which leaves a company. I don't believe this money is leaving the company.

Who doesn't believe Bill is putting his heart, soul, and every penny he can lay his hands on into this company? Of course he's making his house/car/family (is Bill married, by the way?) payments but I'm betting the vast amount of the 3 or so biggies goes to personal debt he created, or plans to create, while furthering FITX business.

So, I think it's possible, and most likely, Bill is selling restricted shares in order to finance the FITX venture, not Bill's adventures.