$AHII - Philip Morris (PM) gives recognition to American Heritage International in this article where they state: American Heritage has built its brand around the all-American concept, self admittedly targeting its product at blue-collar smokers looking for a healthier alternative. In fitting with the blue-collar audience, American Heritage has designed its electronic cigarette to replicate traditional cigarettes as closely as possible. The company’s product has a soft filter and a tobacco-tasting nicotine cartridge. http://www.trefis.com/stock/ahii/articles/235...2014-04-22